For my
magazine I chose Cosmo. Known for its sexually explicit articles and advice,
the magazine is quite popular for ladies, reading up on the latest fashions,
tips and how to’s. While in Ireland I looked at a Irish version on it I found
at a convenient store, the first thing I noticed was that the celebrities in it
were different, obviously famous people in Ireland and Europe. I am used to
seeing celebrities that I recognize however there were few that I did. An
obvious difference was also that it was less, shall I say, “raunchy”, than its American
counterpart. It was much smaller, and its intended purpose was for travel and
fashion. Both use advertisements for fashion, makeup, perfume and the latest
looks however the ads differ in their appearance. The American ad’s, again seem
to push the envelope further. This surprised me since Europe is known for its
freer lifestyle and more acceptable sexually explicit ads seen in public. My original
assumption was that it would be the opposite that it was. Finally, both
magazine still portray the ‘ideal’ image of women and push them to perfection.
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