The next advertisement I found made me laugh when I first saw it. It was a Heineken ad, using the traditional colors and logos. However this one was a giant billboard that read “Social Networking Since 1873.” I thought this was great how Heineken used the up and coming hype of social networking such as face book. A newly discovered trend that has the world in awe with its power and possibilities. This is Heineken’s clever way of saying, “Hey world, I know you recently love social networking but guess what, we’ve been doing it for a long time now.” And of course theoretically they have since drinking a few beers does in fact bring both friends and strangers together and allows them to be social and network. Heineken has a point, which I never thought of before this ad, social networking has been around before face book made it online and brought consumer awareness to it.
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