Looking at the top global brands in the world, I’m not surprised to recognize most of them. This is due to their effect advertising on a global market. I also noted that the top 10 are all American based companies, something to say for the land of opportunity.
Coke, being number one does a fantastic job relating to different cultures and selling their product. While in Ireland it was interesting to see that most soda products seen in stores were coke products. Although Pepsi is the number one competitor in the United states, they were absent on the global market. Part of coca colas success story is their ability to appeal to all people. They advertise through sports, charities, youth organizations, theme parks, concerts, ect. As a result they are number one in the world with sales of $1.7 billion annually.
Next there was Microsoft, a titan in the computer industry. It is through advertising that they are successful globally, however it is also due to their success with contracts that their revenue remains to be as high as it is. Microsoft is the third most successful company in the world because of their ability to create a universal product for the world as well as convincing people to buy it due to its compatibility with windows. Their strategy is to give the people what they need as well as making it as user friendly as possible.
It was interesting to see Google as number four on the list. Google’s strategy is different then most companies. Instead of advertising themselves, they have created a way to become the front page of the internet by being a search engine. They then provide services such as email, movies, new, weather ect. Basically what most people are looking for quickly is provided instantly by Google on their homepage. Now Google’s advertising strategy is different because instead of advertising their homepage, they sell advertisement spaces on their page. Due to its popularity companies want their logo on the front pages for viewers to see while browsing. Basically they advertise through success in order to sell advertisements, which is quite fascinating to me.
McDonald’s is also amongst the top ten. They do a great job of appealing to the cultural needs and norms in order to sell their product successfully in all corners of the globe. The McDonald’s image can vary depending on where you go in both their store and advertisements. This shows McDonald’s ability to diversify to fit the cultural norms. Their store can vary in shape and interior design, the menu can vary, toppings on burgers, and their advertising strategies. Reflecting on all of the Hofstede Dimensions by doing so. McDonalds also does a lot for charities, children through the Ronald McDonald fund, and conforming to societies wants such as making a healthier menu. It is because of this that McDonalds is found most anywhere you travel in the world and is the most success restaurant in the world.
While exploreing the interactive graphs I found that some companies or types of companies are sepcific to certain regions of the world. For example, Asia's top companies are only car companies and electronics. This was interesting to me that a region would be specific like this. However other places such as Europe and the United States I found were more diversified in their tope businesses. This made more sense to me because I feel that a business needs room to grow, although competition is helpful somtimes, it is hindering when trying to expand to the size of competeing on a global market.
No comments:
Post a Comment