The first advertisement I noted was an M&M advertisement. It had the traditional red and yellow M&M'S dressed as Irishmen holding a soccer ball saying "put M under pressure, score lots of great prizes." This ad was designed for the upcoming Euro2012 on Sunday June 10th vs Croatia. This ad is attempting to appeal to Ireland's culture and values by promoting through soccer. Euro2012 will supposedly be huge on Sunday because they haven't qualified in over two decades.

This strays from M&M's usuall approach of showing the two different colors getting looked at by hungry eyes either in a club, bar, grocery store, or other location? They chose to vary the apperemce of their icons I order to appeal to the upcoming event that all of Ireland is going crazy for. The company is attempting to get the support of the consumer by showing support for something the consumer is really pashonate for.