Friday, June 8, 2012
Coca cola website US vs Ireland
The coca cola website for the United States has a URL with a .com at the end where as the Irelamd version has a .ie. after visiting both websites items there were a few key differences that I noticed almost instantly. The Irish version was a lot more packed with links and information about the product such as brands, slogans, facts, Enviromental facts and a recyclometer. They also had a few brands that the US version didnt have such as Kia Ora and 5 Alive. another difference is that they have a picture of the Olympic touch on their website and make reference to the upcoming Olympic games in London. Other differences I noted where that the Irish website clearly advertises in euros where as the US itwould be dollars, and finally the irish sell bottles in mililiters versus ounces. On the contrary the US version is very simplistic with the there major types, coke, diet coke and coke zero, along with their traditional polar bears.
These differences can be accredidited to the differences in cultures and values of both countries. To start the US is very accustomed to coca cola and it's products since it was born in America and it is a distinct part of our culture. Therefore there is little need to make and extensive homepage because there is a great product awareness, almost every American can tell you the different brands of coke simply from going out to a restaurant. However the Irish version hasto appeal to the people more since it is not as strong tied into their culture. As a result their website has recycling; which is very big there. It also touches on the upcoming olympics which is a very inticipated event. Both websites relate to their unique people's cultures and try to win over the consumer by relating to themona personal level.
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